Who We Are

Our Story

Deseo Beauty, LLC., was founded in 2020 by SoCal native, Joshua Julian, who sought to connect industry beauty professionals with the tools, resources and services needed to accomplish their work, without compromising quality as a result of cost-barriers.  With over a decade of experience in retail operations, it is his core mission to deliver a streamlined buying process for cosmetics products, tools and replenishment services for cosmetic professionals, while simultaneously introducing affordability into the marketplace.

The Inspiration Behind The Brand

When development of our products are underway, we strive to build with diversity and inclusion in-mind. We realize that the current marketplace has opportunity to evolve in a direction that is inclusive of both non-binary and LGBTQ+ cultures. As an emerging brand, owned and operated by members of the LGBTQ+, we have found that finding the right cosmetic products and tools tailored to all genders and identities proved to be difficult, thus inspiring us to get work and close that gap.

For The Pro's

We strive to continously seek innovative ways to supply industry professionals with the tools and resources necessary to achieve the results they desire. From creating products that are available in bundles, to customized packaging that streamlines their processes, we seek to be the game-changer.